Pet Demographics® Audience Platform

Good Boy Studios enables pet businesses to engage with pet parents through it's Pet Demographics® Audience Platform and mobile apps Pet Parade® and PetStar™.
  • 11.5 million pets Verified pet parents from trusted first party data sources
  • 586 pet centric audience segments Breed, size, age, health, lifestyle, food

Our Vision

We are building the world's first and fastest growing Pet Identity Graph™ for Pet Businesses to drive marketing results using our patent-pending Pet Demographics® Audience Platform.

Work With Us

If you are an established pet brand, launching a new pet product, or operate a pet store or pet service, join the world's largest community of pet lovers and work with us to accelerate your pet business.

Optimize Media Spend via Pet Demographic® Targeting

Target verified pet parents & improve the efficiency of your marketing campaigns with Pet Demographic® audience segments. Target by breed, age, gender, size, health, food preferences, likes, and activity.

Collect 1st Party Pet Data

Conduct surveys with the world's largest audience of verified pet parents or collect pet profiles directly from your website.

Get More Info

Drive Engagement & Brand Awareness

Sponsor fun interactive cuteness contests & connect with the most highly engaged audience of pet fanatics.

Drive Sales Online or In Store

Drive and track online and offline sales at scale with the Pet Parade® mobile app.

Testimonials

It is very rare to find a partner with expertise in building complex data and technology solutions while at the same time understanding how to craft compelling consumer experiences. Good Boy Studios checks all of those boxes for us.
Aaron Griffin Director of Digital Operations, Nestle Purina
Having an innovative, turnkey mobile asset and a marketing partner like Good Boy Studios was a game changer. They blew away our success metrics, and further provided brand awareness, engagement and actionable feedback from pet owners who had just used our new product. Armed with each customer’s input, we gained insights that allowed us to create targeted and highly personalized messages—based on their real-time preferences—truly powerful.
Michael Cody Marketing Director, Earth Animal
We've been extremely impressed with the efficiency of the platform, with our most recent promotion converting at 70% on Amazon. This also resulted in a 300% lift in sales with the majority of those sales going to new Blue Dog shoppers.
Robert Principe Director, Online Channels at Blue Dog Bakery
We are excited to feature Good Boy Studios' comprehensive taxonomy of Pet focused data in the LiveRamp Data Marketplace. They by far have the most comprehensive and diverse set of granular pet focused data and are filling an important market need among a fast growing vertical.
Cameron Munger VP of Mobile and New Data Partnerships, LiveRamp
I’m just blown away by how quickly their system works at generating leads of real customers who have bought my products. Besides Chewy and Amazon I haven’t seen any other website that comes close to the number of orders and sales that Pet Parade can generate...
Paula Saverese Co-founder, Dogs Love Us
Being a tech startup that sells a smart dog bowl, we are always looking for the most cost effective way to get the word out among young pet parents and tech enthusiasts. We when launched on Pet Parade, we saw an immediate 246% lift in our organic web traffic and keyword searches. They’ve got quite an engine!
Hillary Jensen CEO, Obe

Pet Parade®

PetStar®

Our Story

Good Boy Studios was founded in March 2017 by Viva Chu, Mike Wisz, Kus Wanto. In Feb 2016, Viva adopted Coder, his goofy, pink-nosed, Labradoodle. Viva discovered how fun it was to share stories about Coder's adventures on social media. Posting pictures and videos was fun, but Viva wondered whether he could make it EVEN MORE FUN. The idea for Pet Parade was born and Viva recruited his long-time teammates and friends Mike and Kus to build a better Facebook for Pets.

Viva Chu CEO & Co-Founder
Mike Wisz Lead Platform Engineer & Co-Founder
Kus Wanto Art Director & Co-Founder
Coder Lead Cheerleader & Co-Founder